The PB Process

Every good company has a way of doing things.  Our process keeps things simple and clear for our customers to follow.  We believe in doing things right the first time. Which obviously saves everyone time and money.

Project Scope
Proposal
Questionnaire
Discovery Call
Mockup Delivery
Mockup Review
We define the scope of your project. This includes the number of pages and page templates for the site along with any other special functions required for the site.
Once we have a clear understanding of the scope of the project we will send you a proposal outlining what you will receive should we work together. This will include the budget, timeline, number of pages, page templates, design revisions etc. The project will be outlined in the proposal.
If the proposal works for you then we take the next step by sending you a questionnaire about your future website. This will include information about your company, your customers along with other websites you like the look and feel of.
We will then review the content of the Website Questionnaire together on the Discovery Call. We will gather information, ask probing questions, clarify your vision for the site and define success for your new website.
After the Discovery call is completed we will have a mockup back to you within 5-8 business days.
If you like the mockup and want to move forward we will do so at the terms outlined in our proposal. If not, there are no hard feelings and no other obligations.

Project Scope
Proposal
Questionnaire
Discovery
Mockup Delivery
Mockup Review
Sitemap
Content
Imagery
Homepage
Inner Pages
We will work with you to structure the content architecture of the site which is commonly referred to as the sitemap. We will first identify who the major visitor types are and make sure that all content is intuitively available for all visitor user types.
You know your business best, so we want the client to be responsible to actually provide us with the text content. If this is something you need help with we do offer that service as an additional service.
There are a few options when it comes to imagery. If you have existing images for us to work with, we are happy to use them, but then must be high resolution. If we use stock imagery we can purchase the images on your behalf and then bill you back for them on the final invoice. The mockup we use watermarked placeholder imagery or generic graphics.
The first step to the design of a new website is locking in the design for the homepage. Once we start working together there will be plenty of opportunity to go back and forth with revisions to get the design of the homepage just the way you want it. Once you have signed off on the homepage design we will move forward with the mockups for the inner pages.
Once the homepage mockup is signed off on we will move to the inner pages. The page templates are all mocked up together and once and the revisions for these pages are all done together in batches. Once we have gone back and forth with revisions for the inner page templates the design process has been completed and we’re ready to start the development of the site.

Sitemap
Content
Imagery
Homepage
Inner Pages
Website Development
Content Population
SEO
Platform Test
Training
Launch
We will develop your site on a live test server. The site will be developed to be fully mobile responsive and display properly across the latest version of all major web browsers.
Once the site is developed we will populate the new site with all of its content and imagery.
We will identify the keywords you need to be ranking for and tag and structure your site to be optimized to rank for those keywords. Learn more about SEO  click here.
We will test your site across all the major devices and browsers to make sure that everything is functioning and displaying properly and looks just like the design we agreed to.
We will provide you with detailed tutorial on how to update and edit all aspects of the site without having to know code. We are also happy to provide over the phone or Uber Conference tutorials for your team.
Once we you have seen the final version of the test site and given your final approval the site is ready to launch. The launch process typically happens within 24hr hours.

Website Development
Content Population
SEO
Platform Test
Training
Launch

change is inevitable progress is optional