You may have heard of some of these acronyms or phrases and even nodded your head like you knew what they were talking about, but just in case your not sure let us help you. Some of these technologies will be a natural part of websites built by Purple Bird. Some of them will require additional cost and labor. Don’t let any of this confuse you. Somewhere along the development process we will have discussions about your possible need for these technologies.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Social Media Integration is the act of spreading your brand across the popular social media platforms, and being active on all them. You can’t say you integrated social media marketing into your interactive campaign if all you have done is created presences on Facebook and Twitter and then never revisited them.
Posting on Facebook, Twitter, LinkedIn and even Google + multiple times per day, interacting with and engaging your audience there (posting questions and doing what you can to attract and maintain the attention of customers and potential customers) and adding value with social media is what it takes to achieve true integration.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Application programming interface (API) is roughly defined as: The allowance and processes to give programs access to connect and essentially, communicate with other programs. Their APIs are their languages. It’s a software-to-software interface that allow for separate parties to talk to each other without any previous user knowledge or intervention. It runs the processes behind the scenes. For example: Many online stores use these to allow you to enter your credit card information, and then the store uses the API to send the information to a remote application that will verify whether or not the information is correct.
Email Marketing is sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding ads to email messages sent by other companies to their customers.
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